Disney Tink Spirit

Amcol wanted to build on the equities of their Premium Choice brand, and improve upon key graphic and communication areas. The end result was a new identity, and playful packaging and website presentation which helped consumers shop and select product.

OPPORTUNITY: Identity development and design, art director - illustrations and website, packaging dessign, packaging communication heirarchy and sku differentiation methodology, website information architecture

IDEA: Identity development and design, art director - illustrations and website, packaging dessign, packaging communication heirarchy and sku differentiation methodology, website information architecture

ROLE: Identity development and design, art director - illustrations and website, packaging dessign, packaging communication heirarchy and sku differentiation methodology, website information architecture